5Loom

3×5 No Dead Ends Session Snapshot

melissas — Wed, 01 May 2013 16:59:44 +0000

Keep consumers engaged with your brand by offering a “no dead ends” approach to social media. Modern shoppable content and the convergence of e-commerce within the social landscape provide a glimpse into the future of social interactivity. Take a look at a few of the interactive tools we’re using.

Pose

Pose is the #1 mobile and desktop platform for fashion and beauty. Fashion’s most influential celebrities, bloggers and tastemakers with great style create Pose’s content. More than 1.8 million users are responsible for creating more than 7,000 poses (interactive style content) each day. Pose allows users to create, browse, save and shop their favorite styles seamlessly.

Artistree

Artistree, the world’s first and only reactive video agency, allows viewers to interact with video in real time, creating a dialogue between the content creator and the viewer. Viewers have the opportunity to interact and make choices to personalize their video viewing experience. Users can then share their personalized video through email or via their socials channels, where others can then engage with the video.

Stipple

Bring photos to life across Facebook, Twitter and the web with Stipple. In a single post you can now surface videos, photos, products and much more. Your social communities can explore your content without needing to click to another page or site, or download an app. The interactivity occurs directly in the Facebook News Feed or in-stream on Twitter. Stipple is the first in-line commerce solution based on images. Drive real revenue by enabling consumers to explore, compare and purchase products in-line on social media. The path to conversion is clear and concise, leaving no dead ends.

ThingLink

ThingLink is another interactive tool that helps you create and discover rich images. Your images come alive with music, video, text, images, shops and more! Share your interactive images directly through the News Feed on Facebook and in-stream on Twitter. ThingLink’s chief operating officer, Cyril Barrow, reports that the click-through rate is 10 times better on an interactive image on Facebook compared to a standard banner.

Seed Your Social Strategy

andreac — Wed, 24 Apr 2013 21:54:16 +0000

Every social strategy should be an extension of your brand’s voice. In order to elevate your brand, we break down the top four ways to seed your social strategy and keep it from drying out.

Plant Big Ideas that are Backed Up By Even Bigger Data.

Dig deep to truly understand who your audience is.
Research your brand’s social landscape.
Understand the conversations taking place and what mediums are being used to discuss them.
Create a fully vetted strategy.
The strategy should be bold in concept, creative in execution and directly map back to your brand’s goals.

Grow Ambassadors.

Use ambassadors to create a personalized extension of your brand voice.
Start by identifying key influencers in your landscape.
Fortify a strategic relationship with these influencers.
Activate them to speak on behalf of your brand.
Use this successful partnership to broaden your audience.

Don’t Water Down Content.

Challenge yourself to say more with less.
Consistently use socially optimized imagery to tell help tell your story.
Make sure that all content directly connects with something your audience will view as compelling.
Remain consistent on each channel.
Everything you post should have a goal.

Fertilize Fan Base with Social Advertising.

Broaden the overall reach of your message by using strategic targeting.
Research which promotional strategy is right for your specific message.
Use compelling content to make your message viral. E
very promotion should have a specific goal.
Don’t let your page get stagnant, constantly reinvent your approach.

Welcome To The 2013 3×5 Sessions

nicolea — Mon, 22 Apr 2013 18:04:20 +0000

The 5Loom team, powered by IMRE, is thrilled to host our second 3×5 Sessions in a few short weeks at The Standard, High Line. Last year, we had a blast and I can’t wait to tell you what’s in store in just a few short weeks.

It’s a full-day summit packed with rising trends, social media tools and advice, business challenges, next-level solutions, and more.

This year, 5Loom is featuring three sessions: 3UPS, Inspire/Grounded and back by last year’s popular demand, Vent Sessions.

Eager to learn more?

3UPS: Mini-sessions dissecting and defining “good” social media through three pillars.
Inspire/Grounded: An insider’s look at modern influencer outreach focusing on harnessing the power of influencer, partner, athlete and celebrity’s social graph and tangible insight into the world of modern legal considerations for social content development.
Vent Sessions: Roundtable discussions about how social media has influenced your brand.

And we won’t stop there. Additional sessions include a modern social operations panel, a client showcase, no dead ends approach to social media, and what’s next in social technology.

Guests will also have the opportunity to get their hands dirty in our Immersion Zone — something you’ll have to see to believe.

If you haven’t already RSVP’d or would like to attend, reach out to us at info@5Loom.com or 877-365-6669.

Hope to see you there.

Navigating Your Data: 3 Tips for Reading Your Social Analytics

jurgenc — Fri, 08 Feb 2013 21:13:22 +0000

One of the biggest trends this year is “big data,” but most brands are having trouble reading their channel data, and an even harder time integrating them into their overall marketing analytics.

Social media, especially Facebook, allows us to tap into a myriad of metrics and data points that can help map your customers’ path to conversion, but reading that data has many pitfalls. As you gather your metrics and start trying to highlight the numbers that matter, keep the following tips in mind:

Don’t Tell A Story (yet), Answer Questions

Data storytelling is important, but it’s not something you should be thinking about just yet. At this stage you should be focused on one thing: answering questions. But of course, first you have to ask the right questions. Consider these when getting started:

How many fans see my content?
How many fans engage with my content?
How many people see my content as a result of their friends engaging with it?

These are just a few basic questions that can help you decide which data points you need, and which ones you can set aside (for now).

To Get Big, Start Small

If you’ve ever exported Facebook Insights, you know there is a wealth of information beyond what the Insights dashboard tells you. All of it is valuable, but some of it may not be relevant to your particular channel goals.

It doesn’t matter.

Learn it.

The more familiar you are with all of Facebook’s metrics (page and post level), the easier it will be for you to hone in on the data points you need to answer the questions that matter to your brand. As a bonus, learning all of the metrics and what they mean can lead you to new questions no one is asking yet.

Fun With Charts

Once you’ve pulled the data you need to answer your questions, it’s time to organize it. At this point you really don’t know anything. All you have are long lists of numbers under categories such as “Post Consumptions.” While some people may be really good at detecting patterns simply by looking at these long spreadsheets, for most of us, it’s not so easy. This is where charts come in very handy, because pattern detection is where your questions are answered and your detailed knowledge of metrics pays off.

Start small by building charts around your big key metrics: Likes, Reach, Clicks. Then delve deeper, adding data points as you try to find patterns. Focus on valleys and peaks. By methodically working from the key metrics down to the smaller actions you will see patterns start to emerge that will not only give you the answers to your questions, but will ultimately start filling the gaps in your data story and teach you about your audience.

These are just some basic tips to help you get started as you analyze your social media data. As a next step, you’ll have to take that data and weave it into your larger marketing analytics, but that’s for another blog post. In the meantime, contact us at info@5Loom.com or 877-365-6669 if you’re interested in learning more about the wonderful world of social marketing analytics.

Part 2: 5Loom’s Social Media Wish List

jurgenc — Wed, 26 Dec 2012 16:00:14 +0000

Yesterday, I introduced you to 5Loom’s social media wish list for 2013. We have so many wishes that we had to break our list up into two blog posts. So, without further ado, here is part two of our team’s wish list.

Save the RSS (Ben)

I heart RSS (Really Simple Syndicate). A lot. It’s the backbone of Web content, but is often neglected. Google with their Reader Web app and supporting backend keeps the platform alive, but the whole concept is on life support. If Google pulls the plug, RSS will likely die a long, slow, drawn out death and I’ll be stuck navigating to actual websites. The horror.

A Decent Analytics Platform (Jurgen)

I’m a big data nerd (because how else can you measure success in our digitized marketing world?) and am constantly frustrated by the analytics tools I come across. Facebook Insights is great when you want reams of data to comb through, but if you need to build quick, predictive models, then you better bone up on your Excel skills (marketing major, meet pivot chart. Enjoy.).

Third-party tools are getting better, but it’s taking an eternity in millennial time. What I want is simple: An integrated dashboard that tells me how many people saw my content, whether or not they were already fans/followers/subscribers, if they became fans/followers after seeing my content, and what other types of content they’re interested in.

Across all of my channels I want clean, trustworthy numbers. Throw in some pretty visuals while you’re at it. In the year 2013 we consume our data strictly through infographics.

Better Social Advertising (Jurgen)

Believe it or not, all 300,000 of your fans are not going wild over your post touting the radical improvements to your client’s product (but this year there are eight blades. EIGHT!!).

You want to know why? Because you posted about it last month. And the month before that. And the copy is only mildly different. So Facebook’s algorithm (a truly amazing, magical product) sees your fans ignoring your posts. It decides to make your fans’ News Feeds better by not showing your content anymore. In email, the term for this is called “Spam Filtering.”

How dare Facebook strive to provide a great user experience, you’ve got a product to promote! So promote it. Start by writing better copy that speaks to your fans. Your brand stands for something, it has a mission, goals, target audiences. Your job is to take that information and distill it to tell your customers your story.

Then put your money where your keyboard is and promote the post. Don’t miss out on that opportunity just because you don’t think it’s worth a couple of hundred bucks a month. It’s worth a lot more. My News Feed thanks you in advance.

Affordable, Infinite Smart Cloud Storage (Will)

I take a lot of photos. I have a ton of music. And the pile gets bigger every month. I’m scared of losing photos and music hosted on sites that might be here today, but certainly aren’t guaranteed to be here tomorrow. I have backup hard drives and all that stuff, but those are just more devices that could get damaged or fail.

Right now I could pay Dropbox, Apple, or others to store my data with peace of mind. But Dropbox, for example, wants to charge $49.99 per month to store 500GB. Bitcasa is getting closer – they just announced infinite storage for $10/month. But if cloud storage becomes more and more affordable each year in parallel with Moore’s Law, I’d like for companies to think longer term.

Give me infinite cloud storage on all devices, for life, and extrapolate that price over what storage will cost you tomorrow, not today. I’ll sign up for three decades if you throw in the fourth for free.

These are just what our team is wishing for in 2013. Now it’s your turn, tell us what’s on your social media wish list in a comment. Or better yet, contact us at info@5Loom.com or 877-365-6669.

5Loom’s Social Media Wish List

kirstyp — Wed, 19 Dec 2012 15:55:40 +0000

As we close out 2012, celebrate the holiday season and look forward to what lies ahead in 2013, I find myself reflecting on the issues and concerns closest to my heart: the health and welfare of my family and friends, the resolution of the fiscal cliff and world peace.

Add to that the following questions that keep me up at night:

Why isn’t Path more popular?
Can I use Snapchat if I’m not 16?
If I generate a meme, but no one comments on it in Instagram, did it truly make a sound?
If I work hard, practice and stay committed, will I ever learn to use the Animate feature in Cinemagram?

So this month, as visions of Mashable recaps dance in your head, I offer you something different – a peek at our 5Loom 2013 wish list, curated by myself and our fine Snerds (social marketing nerds). Maybe we won’t get close to the answers I so desperately seek in the New Year, but we will have fun trying. Here we go!

New MySpace (Kirsty)

It is my wish for the holiday that New MySpace be renamed: Justin Timberlake’s Great Musical Vanity Experiment. Because that’s what it really is, isn’t it?

As I attempted to navigate the early and very buggy beta, I see little new or exciting value for users. I had high hopes for the reboot, which is beautiful, just not terribly functional.

The age of artist worship is diminishing as a culture, fashion and beauty is increasingly democratized thanks in part to social media. Simply, there are better sites for listening and sharing music (Spotify), curating playlists (Songza), publishing original content (Tumblr) and establishing community with artists (Facebook).

At this early stage, I don’t think MySpace will compete in those arenas and will have to find a new area of focus to attract users.

Monetization of Social Discovery (Kirsty)

Ben Silbermann is sitting on top of a treasure trove of opportunity with Pinterest, which exploded in 2012. If he can figure out how to thoughtfully monetize the platform, it will be a boon to brands and users alike.

Take me, for instance. I like to tell people, I don’t DIY, I BUYIY. Sure, I’m inspired by the great content on Pinterest, but if I can’t purchase from someone who will make or craft it for me on Etsy, it’s of little use to me.

Enter Luvocracy, a new invitation-only site that is attracting a handful of influencers to curate collections and gift guides that users can buy directly from the site. In return, these influencers earn a nominal commission. While it’s too early to predict if this monetization is viable or if users will jump from Pinterest to Luvocracy to establish new networks in the absence of integration, the concept is encouraging.

Instagram (Kirsty)

Work your partnerships! Earlier this year Facebook bought Instagram and we are still waiting to see how that partnership will evolve. In the meantime my wish for 2013 is my favorite social network will form smaller more actionable partnerships.

How about acquiring Statigr.am?

The browser-based platform enables users and brands to more easily promote, manage and analyze their Instagram accounts. Bolstering the Web-based platform for Instagram enables it to keep the mobile experience stripped down and clean.

But the added functionality would allow users to better understand what’s trending and discover new users, two activities that could heighten activity on a global level.

Share the Hearts (Will)

Facebook introduced sharing functionality for its mobile apps last month, which should have a huge impact on content reach now that over half of all users are accessing Facebook through their mobile devices.

With 100 percent of Instagram users accessing the service through their smartphones, photo sharing would be a critical way for discovering people to follow. New users get a kickstart in followers from their social graphs (instantly follow Facebook friends or those you connect to on Twitter), but I’d like to see Instagram continue to broaden their discovery tools along the interest graph. Show me the top photos my friends liked, or allow them to be shared, right within the newsfeed.

Can’t we all just get along? (Ben)

Twitter restricting third-party API access; Instagram cuddling up with Facebook and breaking functionality on Twitter; Apple dumping Google for, well, everything. We are near the end of 2012 and still using “social” networks in silos. Shouldn’t social media actually be social? But I digress; I want an open platform with standardized verbiage for 2013. Is that too much to ask for? Probably.

Make news social — no, really social (Ben)

I don’t mean, “democratizing” the news, Reddit and Digg have already done that. I don’t mean wiki’s, blogs or citizen journalism. I am talking about a social platform that enables users to quickly and easily collaborate on breaking news stories as they happen. It should work across a multitude of desktop and mobile platforms and support rich media, while aggregating related stories in real-time to form a more complete picture of any given event. Whoever does this—you’re welcome.

Again, these are just some of the things 5Loom is wishing for in 2013. And we’re not done yet. Tune in next week for part 2 of the 5Loom social media wish list. Or better yet, contact us at info@5Loom.com or 877-365-6669 for more information.

Hotels: Maintaining Social Responsibility

andreac — Thu, 11 Oct 2012 16:56:51 +0000

A little over a month ago, I traveled to Florida for a family wedding. After landing at the airport late Friday night, my family and I headed straight to our Marriott hotel, exhausted. Unfortunately, we were woken up by a fire alarm – frightening all of us. Luckily we were able to return to our rooms later in the night.

But then the next night, the alarm went off again. This time, I wasn’t frightened. I was furious.

As someone deeply embedded in the social scene, I took out my frustration out the only way that seemed reasonable, on Twitter. In a fit of anger and sleep deprivation, I furiously tweeted to the hotel we were staying at, the Marriot. My brother, having experienced the same disturbance, retweeted me.

The next day at the wedding I was surprised to receive a tweet from Marriott International apologizing for my inconvenience and assuring me that my comfort was a priority for them.

They asked me to DM them my contact information, and upon receiving it, promptly followed through. Not only did they make amends for the horrible late-night experience we endured, they were prompt, cordial and accommodating in their response.

After my experience with Marriott, I began to investigate how other major hotel brands respond to customer complaints via social media. The investigation begged the ultimate question: What sort of social responsibility does a brand have towards their guests?

Focusing primarily on Twitter and Facebook, I was able to discern that the Marriott’s reply to me was part of their standard procedure addressing customer complaints. The major hotel brand, which boasts 125,000 Likes on Facebook and 196,820 followers on Twitter, takes a proactive approach to almost all customer complaints.

So, the question remains, do other competitive brands such as Hilton and Sheraton follow suit? The answer, for the most part, is a resounding yes.

Hilton’s Twitter feed is entirely comprised of promotional tweets. Not only do they rarely retweet their followers, when they do, it’s only because a follower has complimented the hotel brand.

However, Hilton does keep their wall open on Facebook, and uses the social site to reply and engage with their fans. Not only does Hilton respond to fans who are complimenting the brand, they also direct fans with complaints to email their support address, taking the conversation off their social sites.

Sheraton follows Marriott’s business model and spreads their social strategy pertaining to customer service across both Twitter and Facebook. Not only does Sheraton respond to almost all customer complaints or inquiries, they take their service one step further and cross-reference any fan complaint to personalize their response based on the fans experience.

While this strategy seems to be relatively effective for these brands, the high volume of customer inquires dominate their social sites, not giving them any room to engage with users around other types of content.

As of now, when a fan visits Hilton, Sheraton, or Marriott’s channel (with the exception of Hilton’s Twitter feed), they are greeted with a barrage of very personal customer complaints. Despite the brands being proactive in their response, to many fans, this exposure could potentially discourage them from giving their business to that particular hotel.

The simplest way for these large hotel brands to continue to address fan complaints without jeopardizing engagement on their social sites, would be to create a customer service feed on Twitter and an app on Facebook that’s sole purpose is to respond to any customer concerns. Not only will this aid the brand in identifying and responding to a fan complaint, but additionally, it will remove any distraction from prospective fans.

These major hotel brands experience thousands of customer interactions on a daily basis. Therefore, they have an obligation to respond to their fan’s concerns, should these fans choose to engage on their social sites. I know from personal experience, Marriott’s quick and earnest response to my complaint removed any bitterness I originally felt towards the brand, given my less than stellar experience.

However, while these hotel brands have found an effective procedure for responding to social inquiries, they still have not identified and implemented a strategy that acknowledges their social responsibility while still fully maintaining their brand’s integrity within the social sphere. Until they create a filter on their social sites for fan complaints, their social engagement will continue to suffer as a result.

What has your social engagement been like with hotel brands? Tell us in a comment.

Auto Brands Making A Splash in Chinese Social Media

samy — Wed, 03 Oct 2012 15:56:11 +0000

Who’s surpassing the United States as the #1 auto market in the world? If you guessed China, you get a gold star.

Reuters quoted the China Association of Automobile Manufacturers (CAAM)’s data, saying that in May of 2012, 1.28 million sedans, sport utility vehicles (SUVs), multi-purpose vehicles (MPVs) and minivans were sold in the country. In the same month of 2011, only 1.04 million vehicles were sold.

What does this jump in Chinese auto sales mean? It means that China is rapidly replacing the U.S. as the #1 auto market in the world.

Fierce auto brand competition isn’t only happening in the arena of sales, but in social media as well. Recently, we saw three auto brands execute social media campaigns on different channels with different local, unique and meaningful components in China.

It’s important to keep an eye on this dynamic market to see how these international automakers are localizing their brands and embracing local social media.

Volkswagen Scirocco – Kingdom of Night Campaign

Scirocco’s Kingdom of Night campaign targeted young consumers who love the nightlife. Scirocco based the campaign on the online behavior of China’s young consumers who prefer visuals over text. The brand ultimately created a mobile app and a Renren.com page (Renren.com is a platform similar to Facebook in China).

Scirocco encouraged consumers to use its campaign application to take photos of their nightlife, upload the photos to the Kingdom of Night Renren page, and tag their location.

This campaign also had game mechanics similar to Foursquare check-ins. Fans submit a photo to get a badge. If a fan collects all of the badges, they qualify for a free trial of the Scirocco sedan.

The campaign ran for two months. More than 200,000 photos were uploaded. The most staggering results were that 6,000 consumers test drove the Scirocco and 20,000 sales opportunities were created, which led to 200 actual sales.

Cadillac hashtag campaign – #Thisisstyle

Cadillac is a dynamic force in China’s social media universe. Recently, we saw Cadillac roll out a new campaign on Sina Weibo through the combination of a Sina Weibo ad buy and promotional content on their Weibo channel.

Cadillac made “style” one of its themes, combining the brand’s history and celebrity topics around #Thisisstyle.

Cadillac defines #Thisisstyle through the following key words: technology, cycle racing, art, celebrity, fashion, film and music. The general Weibo audience used the hashtag when they tweeted about activities that they define as their style.

Cadillac started the #Thisisstyle hashtag and then pulled additional fan content from all the mentioned categories into a centralized #Thisstyle hub. Meanwhile, Cadillac promoted the hashtag campaign via a Sina Weibo ad buy.

Cadillac also leveraged New York Fashion Week to promote the #Thisisstyle hashtag campaign. We could not find any Cadillac official sponsorships at New York Fashion Week based on fashion week’s official website; however, Cadillac did leverage their campaign using celebrities, designers and sedans to connect with Fashion Week and highlight the brand’s focus on “style.”

So far, Cadillac’s hashtag campaign has generated more than 340,000 discussions on Sina Weibo. #Thisisstyle became one of the Top 10 Sina Weibo hot topics and Cadillac’s Sina Weibo page reached 839,654 followers. In terms of follower numbers and engagement, Cadillac has one of the highest number of followers among auto brands.

Spark Is Coming Campaign

Spark, which is a mini sedan from Chevrolet, launched a brand awareness/promotional campaign on Douban.com a few months ago. It was notably the first time Douban designed a campaign page for a brand.

Douban is recognized as a popular social media platform that combines social media characters and forum functions. Using that functionality, Spark created two interactive programs for this campaign.

One is called Sparker program, where participants can take a test created by the brand to see which car fits their style, If the participant gets a high score on the test, it means the participant’s character matches the Spark brand.

The other program is Spark scrawling, which allows participants to scrawl on the Spark campaign page and submit their scrawling work. An example of this program is shown on the left. This program echoes the Spark brand message that is design beyond imagination.

Meanwhile, Spark also leveraged promotional ads on Douban.com, placed ads in popular movies such as Inception, and tried to activate users on Weibo.

In terms of results, Spark’s brand page on Douban attracted a total of 2,854,549 visitors and collected 615 scrawling works from 6,086 Sparker participants.

Have you seen other car brands make an impact socially across the globe? Tell us about it in a comment.

How Social Media Affects Hotels’ Marketing

samy — Fri, 28 Sep 2012 17:13:20 +0000

The hotel industry understands the value of customer reviews—what people say about their brand is what helps attract repeat customers. With more than 955 million monthly active users, 81 percent of which are outside of the U.S. and Canada, it’s not surprising to see top hotels leveraging Facebook as a way to reach customers. Here are a few ways hotels are telling their story:

Visual Story Telling

The hotel industry is one of the most detail-oriented industries in the world. So naturally they apply this merit to social media. Here’s how they do it.

Research shows that, in general, users like photos twice as often as text updates. And they share videos 12 times more than photo and text posts combined. As a result, hotel brands use high-quality visual content to attract consumers’ attention. Users love to see appealing food photos, comfy, white linen beds, and giant, clean swimming pools. I mean, who doesn’t?

Here’s an example. Inter Continental utilizes high quality, fancy photos to present its Facebook timeline everyday. Ritz-Carlton also leverages high-quality photos and videos that appeal to consumers on their Facebook page.

Consumer-Generated Content

Getting hotel guests to generate content is an interactive way to connect with consumers. We have already started to see hotels using this tactic. For example, Inter Continental Hotel created an album on its Facebook page to collect all photos that its guests shared on Facebook. Indigo Hotel applies a similar tactic, except they use Pinterest to show all the hotel photos from its guest around the world.

Instagram is another great platform for visual, user-generated content. Ink 48 NYC’s rooftop bar has one of the best views of NYC – and the hotel management knows it. As a result, the hotel encourages guests to take pictures of the hotel, its food, its view, or anything that’s related to their hotel experience and use #ink48 when uploading photos to Instagram. Then the hotel aggregates the photos into a centralized hub – their website.

Social, Local and Mobile

Since social media is more about communication and relationships more so than other marketing mediums, SoLoMo (Social, Local and Mobile) becomes more popular, and probably, is one of the best ways to demonstrate how to communicate and keep relationships with a target audience.

Instead of talking about the hotel itself, most hotel brands share content that talks about lifestyle, art, culture, urban movements, general trends, how they like to have fun, etc. How do they leverage this using social media? SoLoMo is a good solution.

Morgans Hotel and CitizenM Hotel not only post hotel photos on Instagram (mobile app) and Facebook (social), but also share fancy cuisine photos or good sightseeing photos (localize) around the hotel to inspire the hotel guests.

The aforementioned trends are just some highlights of how social media is changing the way the hotel industry communicates with its customers. And as the hotel industry is proactively and aggressively, using social to reach its target audience, a brand that’s not up for playing the social game, can definitely fall behind.

What Marketing Cloud Means to SMMS tools & more

melissas — Wed, 26 Sep 2012 17:51:06 +0000

Here are the top social trends 5Loom is discussing the week of September 24, 2012.

Facebook

Salesforce.com introduced a new tool, Marketing Cloud, to help businesses monitor conversations on Facebook and Twitter as well as manage social content and analytics.
- 5Loom thinks that Salesforce.com’s entry into social media is an indicator that more SMMS platforms will begin integrating monitoring and listening tools into their existing management platforms, as well as social ad management.
Businesses using Facebook Offers will have to start paying soon to run targeted ads. However, Facebook is letting businesses add unique codes to their ads for better tracking.
A new study by market research company Lab42 found that 50 percent of consumers value a brand’s Facebook page more than its website.

LinkedIn

LinkedIn introduced a new feature that lets LinkedIn members endorse each others’ skills and expertise.
Brands’ Career pages have to be upgraded to the new layout by Oct. 31. Here’s LinkedIn’s migration guide to get you started.

Pinterest

Brands unrelated to the fashion or beauty industries have honed in on Pinterest as a way to engage with their audiences in new ways. These include Coca-Cola, Honda, and even pharmaceutical companies, such as Novo Nordisk and Bayer.
5Loom believes that the pharmaceutical industry can really leverage Pinterest to share unbranded health and wellness content through knowledge boards.

If you would like to learn more about one of these topics, we’d love to talk to you. Please email us at info@5Loom.com or call at 877-365-6669.