Here are the top social trends 5Loom is discussing the week of August 13, 2012.
- Virgin America and Banana Republic teamed up to execute a multifaceted campaign last week to introduce Virgin America’s new line of uniforms for its flight and ground crews and Banana Republic’s new travel essential product line. The campaign included social media elements with a Timeline takeover and an instant win Facebook app on Banana Republic’s page.
- These brands partnered to reach a specific audience they both touch—the jetsetter. 5Loom thinks we’ll see more brands partnering like this in order to gain social currency. These types of partnerships also give brands access to other brand advocates.
- You no longer need an invitation to join Pinterest. Anyone can sign up to use the platform, including businesses. While reports suggest that Pinterest’s growth is slowing, this recent move may give its growth a boost.
- According to new reports, 40 percent of the top 100 brands are currently on Instagram. In comparison, 98 percent are on Facebook and 94 percent are on Twitter. Big brands see the marketing opportunity in Instagram’s impressive growth from this past year.
- LinkedIn is becoming more heavily integrated into business with its Outlook app. Whenever you send or receive an email or check who you’re meeting with, you can see the person’s LinkedIn profile, professional updates, common connections and professional groups, information about the person’s company and more. You also have the ability to follow that company, and like or comment on professional activity.
- LinkedIn’s partnership with Microsoft may indicate its interest in B2B growth opportunities.
- 5Loom’s favorite infographic of the week comes from a UK-based firm that compared Google Plus’ activity to Facebook, Twitter and LinkedIn. Our particularly favorite stat is the total percentage of shares per post type on each channel. This infographic gives you a good glimpse into how users are sharing on each social network.