Here are the top social trends 5Loom is discussing the week of July 16, 2012.
- There a lot of rumors that Facebook is building a recruiting platform with BranchOut in order to compete with LinkedIn. While we don’t know what it will entail, it’s hard to image that it would be a direct competitor of LinkedIn right away. Why? Because the audiences are different on each channel. 5Loom will monitor the news around this and cover the implications a recruiting platform on Facebook could have for brands.
- While Facebook is trying to launch a recruiting platform, LinkedIn is taking some aesthetic ideas from Facebook and other social networking sites in its new homepage design that it began rolling out to users.
- Updates include a less cluttered design allowing users to find trending topics, news and professional updates easily. Its update stream includes more photos and details, along with making it easier to “like, comment or share an updates.
- These changes indicate that LinkedIn wants brands to leverage their site beyond recruiting capabilities to build an engaged community of professionals. These updates will make it easier for brands to make their social recruiting strategies even stronger.
- Digg, a social sharing site, sold for only $500,000 to Betaworks. The price tag is a shock after the company raised $45 from investors since launching in 2004. While its new owner is going to fold Digg into its News.me team, its also promises to return it to it startup roots.
- Recent data is showing that the Asian population on Facebook is large and growing, making up 25 percent of users.
- Despite being blocked in China, Facebook growth in this area is notable and could open opportunities for brands trying to penetrate this market.
If you would like to learn more about one of these topics, we’d love to talk to you. Please email us at info@5Loom.com or call at 877-365-6669.