Here are the top social trends 5Loom is discussing the week of July 23, 2012.
- Twitter introduced targeted tweets, allowing brands to target promoted posts based on geography as well as device (mobile vs. desktop). Prior to this update, promoted posts could only be targeted based on keywords. This new feature opens up opportunities for brands to better penetrate audiences with customized messages.
- PinReach, a popular Pinterest analytics site, put itself up for sale for $10,000 when one of its co-founders resigned to accept a position at Google. A popular analytics tool, 5Loom will monitor the sale to see if this tool will remain free or become a paid platform.
- Pinerly is a cross between an analytics and SMMS tool, but only for Pinterest. It allows a user to see how well a pin or campaign is performing. Currently invite-only, 5Loom was able to snag an invitation and is evaluating its functionality.
- Last month Google updated its algorithm, emphasizing a greater importance on social context, such as “likes,” “shares,” “+1’s,” etc. As a result, they’re now deemphasizing the importance of backlinks.
- This trend of placing a higher value on social context will eventually decrease the relevance of keywords and backlinks, which are pertinent to search engine optimization. Brands looking to rank higher in Google search results may need to begin thinking about incorporating social calls to action in their content.
If you would like to learn more about one of these topics, we’d love to talk to you. Please email us at info@5Loom.com or call at 877-365-6669.